Wangkanai is one of the sugar brand leaders in Thailand. From the process of planting by encouraging famers using organic fertilizers, through the chemical usage in manufacturing process, the company has been focusing in the policy of health and environment concerns for all stakeholders. FiF HOUSE and Wangkanai worked closely to define the brand story and personalities that centered around health and goodness, wholehearted and timeless.
The result is the new identity and packaging design that reflect corporate vision and philosophy. Every element of brand identity, from well-designed typeface, Low Chemical symbol, to all new packaging were well-crafted in the way of cleanness and timeless look. Wangkanai now whisper loudly in a sincere way, down-to-earth and friendly tone, inviting consumers into the world of health and goodness.