In 2010, STATES Lubricant changed the 30 years old logo to a new set of professional brand with a new identity, and entire ranges of packaging. The brand transformation needed meaningful strategy and new impacted identity.
FiF HOUSE worked with Thai Petroleum and Trading to identify the brand strategy and opportunities. Conducting consumer research & observation and stakeholder review founded opportunity on focusing to professional users. From vision to reality, FiF HOUSE design team created shield-like logo identity, representing powerful and protection as the brand positioning, confidence like a pro.
The implementation to the entire ranges of packaging has created impact to the market and delivered on the promise, while embracing its already loyal customer base.