Prann, the premium Thai spa brand, was originated from the meaning of “the balanced energy of life”. With the product concepst of pureness from nature, the brand has always been aware of the dangers of synthetic products by selecting only 100% natural ingredients and pure essential oil to customer.
In 2016, refreshing brand is aimed to strengthen brand story from messaging and new packaging design. Prann is a Sanskrit-base Thai language means “breath”. The deeper meaning is close to that of “chi” in Chinese. Prann refers to the vital energy circulating inside the body. The balance of the energy is vital to life.
Our team interpreted its meaning into key visual as well as packaging to communicate the wisdom of wellness with the covering of three dimensions of aroma therapeutic desires; relaxing, refreshing, and rebalancing.