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Panomrung Rice

/Panomrung Rice
Panomrung Rice 2017-03-14T08:49:50+00:00

Project Description

Story

“To make home-cooked meal delicious as professional chef.” Panomrung is a rice brand for the best dining experience enhancer. FiF HOUSE worked with Chaitip to create a brand identity and expression for the new rice brand, launched in 2004. Today, Panomrung has become one of the most successful rice brand for food service in Thailand.

The relaunched packaging for retail market has been introduced in 2010 to clarify its brand positioning for stronger story, identity, and better shelf impact.