The pilot program was initiated by Thailand Cycling Club, supported by Thai Health Promotion Foundation. I BIKE, I WALK is an effort to increase biking and walking, and decrease driving. The challenge is to promote bike and walk activity in Thailand through branding design. We created naming and identity to encourage more people using non-motorized transportation. The benefits are clearly and simply presented that are more inviting for everyone. The program is at work on many fronts. Check Thailand Cycling Club from time to time to see what’s new.